João Castellano
Sou Farofa
One of the biggest issues in Brazil is the heavy social inequality and all the prejudice that comes along with it, a bad heritage we have incorporated from the colonization period. Middle and upper class Brazilians frequently use a depreciative term to refer to the lower income beachgoers: “farofeiros”. This term comes from the word “farofa”, a typical food made of toasted manioc flour and other ingredients that may include bacon, onion, parsley, eggs, bananas or vegetables. It may be considered trivial for some, but as tasty and well-known as any other Brazilian gourmet dish for others. In order to have fun without spending much, people usually bring to the beach food from home: “farofa” and fried chicken. Most of the time, these “farofeiros” are not hanging out in the same areas of the beach as the rich people. Brazilians have a way of defining people based on their status and clothing, so if you don’t belong to the high end of the social pyramid, you are smaller and treated with prejudice. The main idea of this project is to take us, viewers, to a place we don’t wan’t to go, to show us a reality we don’t want to see, and then make us start questioning our own prejudice.
Bio
João Castellano was born as João Paulo in the early 80s. João didn’t come from a family of artists. He never aimed being a professional photographer, his childhood dream was to become a professional soccer player. After giving up that goal, he decided to be a soccer photographer. But he realized that in order to become a soccer photographer, he would need to become a photographer first. Since 2010 João has been working as a staff photographer at Istoé, one of the largest news magazines in Brazil. Nowadays, João splits his time between personal projects and assignments for the magazine. João has collaborated with some international publications such as Reuter and El Pais.
















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