ESSAY CONTAINS EXPLICIT CONTENT
My intention is to critique the traditions and social references of Western culture, as well as use irony in questioning certain canons, such as the idealization of the body in advertising and media, the role of gender, and a consumer based existence due to globalization and individualism in an environment that is marked by an increase in the disposable.
I seek to show something different: that which is not well regarded or accepted, an escape from what we have been taught to “behold and admire.” This is manifested with ordinary models, average people who would not otherwise be photographed for an advertising campaign.
With the inclusion of dead and deformed babies in the photographs, I intend to rescue people that were abandoned without a proper farewell. I want to dignify them, transporting them into a picture, surrounded by objects and symbolism to leave them history so that they do not go unnoticed or ignored. I confront the viewer with the truth, one that weighs on the conscience of agricultural industries, since the indiscriminate use of toxic pesticides every year cause children to be born with and die from physiological and physical deformities. This fact is hidden from society by companies that have economic power in our country.
With the lighting techniques used in the images (black and white pictures painted by hand) and small format, I intend to create a break between the form and substance, softening and dislodging the message.
1977, San Miguel, Santiago de Chile.
Photographer and veterinarian.
Zaida received her degree in commercial photograhy but has since dedicated herself exclusively to personal projects, exhibiting her work in various group and solo exhibitions in Chile.
Her work has been featured internationally in Colombia, Argentina, USA, Belgium, Peru, Spain, Uruguay, Venezuela, Spain, France, Portugal and Mexico.
She currently teaches photography in the Escuela de Comunicaciones Alpes and works as a freelance veterinarian.
She has authored 3 books to date: “Las Novias de Antonio” (La Revista, 2009), ” Recuérdame al morir con mi último latido” (2010) and “Zaida Gonzalez De Guarda” (2013). Her last two books were published independently with the help of her brother, designer Marco Gonzalez.
She was the recipient of four photography scholarships from Fondart (2005, 2008, 2009 and 2011) and was a resident of fine art photography for Nelson Garrido in Valparaiso (2010).
In 2007 and 2011 she was nominated for the Altazor award for her work “Conservatorio Celestial” and “Recuérdame al morir con mi último latido,” respectively.
In 2012 she won the Rodrigo Rojas De Negri award and national recognition in emerging photography.
In 2013 she was awarded a grant from the DIRAC for a residency she completed with the NGO (Organización Nelson Garrido) in Caracas, Venezuela.