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Some of you were on hand September 1 in Perpignan for the launch of Burn 02. By all accounts, the buzz on Burn and Burn 02 was palpable. In all my years in the business, I never saw quite this sort of “big warm”. Was it the slide show? Was it the new in print magazine? Perhaps those things helped. But it was way more than a function of display. It was about YOU. This audience. This audience who supported new and original work by Paolo Pellegrin and Alisa Resnik and Bruce Gilden and others to be seen now first in Burn 02.
Burn 02 is not a repeat of Burn online. Burn 02 is its own original work. A 1500 copy limited editon. Online is terrific, but when you hold 02 in your hand, you will know what photography is all about from our perspective. I am not published in it. I wish I was. The place to be published for sure.
Yes, 02 was a collaboration. But there is always one person who is THE driving force. Diego Orlando, our special projects editor, is that person for 02. Anton and I were in the background on this baby. Designed and printed and bound with loving care in Italy by the very best, you will quickly see why there is pride all around.
I am proud of this magazine/book…I can say this in a way I could never say with my own work. That requires silence. But I can say that this feels like my best effort so far as the director/coach and not in it as a direct “player”…Yet I made something happen..Put the talents of others to work..Gave them all the rope they could handle. Kept an eye out..Mostly to set a standard….And to push everyone just a bit further than they wanted to be pushed..I knew they would thank me later …laughing…I will say no more now. On the front flap I wrote:
We are the photo equivalent of the garage band. Can this last/should this last? No. There is a curve on any creative endeavor. We are not at the peak yet. When we get there, then we will do something else and start the whole process over again. Could be an evolution, or could be a revolution. So let’s enjoy this moment. Now is the time to appreciate what we have, seek out new ways of doing things, celebrate our mutual language and push it just as far as we can possibly go.